+49 211 1386650-0
Would you like to restructure your hotel or portfolio,
and need a new business case?
Do you need assistance in selecting the right brand
and structuring the operator agreement for your hotel asset or portfolio?
Are you looking for the right operator, investor or asset?
Once an owner decides to sell a hotel, many things need to be taken into consideration. The value of a hotel vastly depends on its earning power. But other parameters also impact the market price. These include the property location in light of preferred investment profiles. A hotel in a premium metropolitan location might hold a higher price than a hotel with identical earning power in a less prominent location.
For some properties, it can be advisable to develop a business case to boost an asset’s earning power. One example might be by outlining untapped potential that exist on an operational level in light of changed market conditions. In some cases, the question might also be, is the current operator or brand still the best fit? These strategic parameters need to be addressed in order to best project reasonable cash flows. An appraisal carried out in alignment with proven industry valuation standards often serves as an objective negotiation basis regarding the fair market value.
Due to the right access to top-decisionmakers of investment companies, operators or financiers, the team of SELECT can bring the right partners to a project. Their trust together with smart negotiation build the foundation for win-win-situations and a successful close of the transaction.
Important decisions are based on facts. Deep-dive analyses and studies are indispensable for assessing, verifying or testing the plausibility of project ideas, concepts and locations. They are also crucial when it comes to restructuring hotels.
The SELECT team advises banks, project developers, municipalities, and touristic regions as well as hotel investors and operators on all issues surrounding the life cycle of hotel real estate. For municipalities as well as touristic regions, it is especially important to acquire best possible project partners for a proposed hotel project, be they developers, operators or investors. Solid projects require professionally qualified decision-making, using the best market intelligence.
This process can be considerably accelerated by studies and analyses conducted by experienced professionals from an established and respected advisory firm, such as SELECT.
In today‘s dynamic market, it is imperative to continually improve a hotel‘s market position regardless its brand. Questions worth asking include: is the number of rooms still sufficient? Or is the property too big? Is the hotel still operating under the right brand? Where can we look for untapped potential? How can we tap it?
For example, the F&B division is oftentimes neglected in many hotels even though this area comprises quite a number of profit centers. including costly back of house areas, such as kitchen, storage and spaces. F&B’s encompasses considerable earning potential. As one of the very few advisory firms on the market, the SELECT team specializes in making the hotel business legible for stakeholders outside of the industry. Besides establishing a high degree of transparency, the SELECT team develops tailor-made concepts enabling the hotel to generate additional cashflows, while creating attractive workplaces to draw the best teams, even when skilled human resources are scarce.
The SELECT team supports clients at an interdisciplinary level, providing bespoke guidance through the implementation process.
Is a hotel the so-called „highest und best use“ for a site? Which concept is best suited for a location? Because a budget hotel has different location needs than a convention hotel, after all. A thorough market analysis delivers the crucial insights needed for choosing the right concept type, profit center configuration and project size. It also projects realistic yields.
SELECT’s concept approach give clients the decision-making tool needed to determine which hotel operators / brands are suitable and worth targeting for a particular project. This way, hotel operators as well as investors / exit partners can be addressed in a qualified and direct manner while aligning both interests of the parties involved. The SELECT team assists the developer in choosing the best-suited candidate and upholds the client‘s interests during contract negotiations, maximizing the project‘s financing and investment potential.
And suddenly a hotel is without a leader. During crises and turnarounds, time is a crucial factor. Quickly capturing complex situations, outlining a systematic implementation scheme, taking appropriate measures, and also keeping in mind that one valuable resource of any hotel is its workforce. All these are important success factors. SELECT’s approach enables our interim management teams to not only steer a hotel back to calmer waters, but also to build up and empower strong management practices that will ultimately lead operations into lasting stability.
The philosophy of the SELECT team is to provide the crucial link between financial requirements and operational particularities to achieve long-term success.
The SELECT team relies on proven relationships with experienced industry professionals.
The SELECT team is dedicated to the success of our clients: institutional investors, owner-operators as well as developers, banks, family offices, municipalities and tourist regions. We see ourselves as independent specialists, and promise to deliver reliable results as well as profound decision-making tools. We hold ourselves accountable by guiding our clients during the implementation process of our recommendations, as desired.
Your first point of contact is Ms. Tina Froböse.
Tina Froböse comes from a hotelier family and has extensive experience in the top-notch international hospitality industry as well as in hotel investment and project finance. Prior to founding SELECT, Tina held responsible positions within the field of hotel consulting services for more than 13 years of which she served 7 years as Managing Partner at BBG-Consulting, Europe’s oldest hotel consulting firm.
She earned her MBA in Financial Management in the USA at Johnson & Wales University Providence, Rhode Island. Before that, she completed her Bachelor’s degree at the hotel management school Wihoga in Dortmund, Germany. Previous stages of Tina’s career include The Savoy London, WestLB AG New York as well as TUI Hotels & Resorts.
As part of the “Arbeitskreis Hotelimmobilien” (an interdisciplinary work group of 400+ hospitality professionals in the German-speaking market), Tina is heading the working group Revitalization. She is also a regular guest lecturer at Bauhaus University Weimar, IST- Private Management School Düsseldorf, as well as at training facilities of Germany’s mutual savings banks, including Sparkassen Akademie Bayern.
Tina Froböse defines SELECT’s philosophy as follows:
“A hotel is more than just real estate. For some, a hotel is a place of desire, a source of inspiration. For others, a hotel is a necessary stopover on their travels. Yet others see in a hotel the fulfillment of a childhood dream. At the same time, hotels can be profitable investments. Whatever connects you to hotels: we help you succeed.”
The team consists of highly reputed professionals in the fields of hotel consulting, operations, architecture, and brokerage.
We are especially proud of our partnerships with top-notch associates in the field. Our teams are set up according to individual project type, and focus, in order to provide clients with the highest value, reliability and effectiveness. Especially projects in a more complex situation benefit from this versatile approach.
Also, SELECT supports dedicated young talents by individually developing them through study-related internships.
Reinhard Thiele, FCSI
Reinhard Thiele is an experienced consultant and successful hotelier. He is currently operating four hotels of varying type, such as boutique hotels or upscale convention hotels. Reinhard’s particular strengths are implementation support and advise as well as interim management.
Manfred Ronstedt, FCSI, IKN, CRB
Manfred Ronstedt is an architect und member of the Chamber of Engineers in Lower Saxony. He prepares technical studies and due diligence on hotel real estate. Manfred is also a book author, and frequent speaker at conferences and symposiums that address hotel development and design.
Leonie joined SELECT in 2022 and supports the team in numerous ways: whether it is researching and analyzing market data for financial feasibility studies or hotel market analyses as well as assisting the management in business development. She is studying Real Estate at EBZ Business School in Essen, Germany.
A business hotel, a resort, a conference or convention hotel. A hostel or a leisure park or a boutique hotel with a Michelin star restaurant: our clients are hoteliers, owner-operators as well as developers, banks, institutional investors, family offices, municipalities, and tourist regions.
The following projects are examples of our daily work:
SELECT Hotel Consulting GmbH· Königsallee 14 · 40212 Düsseldorf · Germany
T: +49 211 1386650-0
Let’s get in touch.
We are looking forward to meeting you.